tailieunhanh - Dissertation summary: Components of brand equity: The case of binh thuan dragon fruit

Research objective: Explore the components of Binh Thuan dragon fruit brand equity; to measure the effect of components of Binh Thuan dragon fruit brand equity to overall brand equity; and the effect of components of Binh Thuan dragon fruit brand equity together; to suggest some policy for Development Research Center of Binh Thuan dragon fruit trees, Binh Thuan dragon fruit; association to increase Binh Thuan dragon fruit brand equity. | MINISTRY OF EDUCATION AND TRADING NIVERSITY OF ECONOMICS OF HO CHI MINH CIT fflra NGUYEN VIET BANG COMPONENTS OF BRAND EQUITY THE CASE OF BINH THUAN DRAGON FRUIT Major Commercial Business Code SUMMARY OF ECONOMIC DOCTORAL THESIS HCM City 2015 The reasearch was completed at University of Economics ò Ho Chi Minh City Scientific instructor . Ngo Thi Ngoc Huyen . Le Tan Buu Reviewer 1. 2. 3. The thesis will be protected in front of Thesis scoring council at the University of Economics of Ho Chi Minh City at .. . PUBLISHED SCIENTIFIC WORKS Nguyen Viet Bang Coauthor 2014 Components of Brand Equity The Case of Binh Thuan Dragon Fruit Journal of Economic Development No. 285 pp. 61 - 82. Nguyen Viet Bang Coauthor 2014 Components of Brand Equity The Case of Binh Thuan Dragon Fruit Journal of Economic Development No. 222 pp. 142 - 160. Nguyen Viet Bang Coauthor 2014 Components of brand equity of Binh Thuan Dragon fruit Science Technology Development Vol 17 No Q2 pp. 85 - 94. Nguyen Viet Bang 2015 Impact among components of dragon fruit s brand equity in Binh Thuan Economy and Forecast Review Special Issue March 2015 pp. 60 - 62. Nguyen Viet Bang 2015 To enhance the brand of Binh Thuan Dragon Fruit Economy and Forecast Review Special Issue May 2015 pp. 86 - .