tailieunhanh - THE ULTIMATE GUIDE TO AGILE MARKETING IN DISPLAY

Agile marketing is about taking small steps, minimizing risk, and failing fast—all in an effort to figure out what works as efficiently as possible. As a methodology, it focuses on an iterative approach to planning and executing, learning quickly, and having a bias towards action. Agile marketing means listening to what your customer wants, programming your ads to reflect relevant topics, updating, and measuring. So why does agile marketing matter in display advertising? Because display is growing and marketers can’t afford to rely on static text and image ads to meet ROI objectives. . | THE ULTIMATE GUIDE TO AGILE MARKETING IN DISPLAY ADS Flite Inc. Copyright 2013 by Flite Inc. Smashwords Edition THE ULTIMATE GUIDE TO AGILE MARKETING IN DISPLAY ADS Table of Contents Chapter 1 Why Adopt Agile Marketing - Benefits Of Agile Marketing Chapter 2 What Are The Key Concepts In Agile Marketing - Prepare To Act Quickly - Keep A Pulse On Trends - Build Nimble Teams - Make Updates In Real-time - Iterate In Short Cycles Chapter 3 How Agile Is Too Agile Chapter 4 How Do You Overcome Banner Blindness With Agile Marketing - Causes Of Banner Blindness - What Makes A Good Display Ad Chapter 5 What Are Examples Of Agile Marketing In Action - When Preparation Meets Opportunity How To Stay Agile During Unexpected News - How To Test Ideas To Optimize Display Ads Conclusion Agile marketing is about taking small steps minimizing risk and failing fast all in an effort to figure out what works as efficiently as possible. As a methodology it focuses on an iterative approach to planning and executing learning quickly and having a bias towards action. Agile marketing means listening to what your customer wants programming your ads to reflect relevant topics updating and measuring. So why does agile marketing matter in display advertising Because display is growing and marketers can t afford to rely on static text and image ads to meet ROI objectives. Forrester Research predicts that interactive display media in the . will double between 2012 and 2017 to become a 28 billion industry one that is ripe to adopt the flexibility and real-time nature that marketers have grown accustomed to with their social media. With agile marketing in display ads brands can update their ads in real-time with the same ease that they update their Facebook pages and Twitter feeds. This incremental approach allows marketers to create relevant timely marketing that matches the pace of the evolving digital landscape. Popular forms of online media social search display continue to unfold at a .

• Quản trị kinh doanh
• busines
• business document
• business ebook
• business specific study
• business research
• Quản trị chiến lược
• Bài giảng Quản trị chiến lược
• Busines strategy
• Đề cương môn học
• Khái niệm quản trị chiến lược
• Phân tích chiến lược
• communicate and share
• different aspects
• e busines
• development of various
• Product Innovation
• Infrastructure Management
• growth and expansion
• value addition
• business executives
• Balance Transfer
• Automatically Get
• chris guillebeau
• David O Connell
• Acquiring Wealth
• Trading Forex
• Blastoff
• Bank Account
• trading revolution
• the CFD
• Ron Taylor
• Change The Way
• Mark McGuinness
• urbancow
• wishful thinking
• Master Resell Rights
• Mackenzie Ticknor
• William Feather