tailieunhanh - THE KEY TO HIGHER PROFITS: PRICING POWER

Why executives should make pricing their personal mission Imagine a world in which over 80% of companies have come under increased pricing pressure, and almost 60% of companies are embroiled in a “hot” price war. The vast majority of companies feel they can’t justify a price increase above current levels of inflation. Even when they dare to raise prices at all, they manage to get only half of what they ask for. What you just imagined is real. These discouraging circumstances describe day-to-day life right now for thousands of companies around the world. At a time when every dollar, Euro,. | THE KEY TO HIGHER PROFITS PRICING POWER Why executives should make pricing their personal mission By Georg Tacke David Vidal and Annette Ehrhardt SMASHWORDS EDITION PUBLISHED BY Simon-Kucher Partners THE KEY TO HIGHER PROFITS PRICING POWER Copyright 2013 by Simon-Kucher Partners Thank you for downloading this free eBook. Although this is a free book it remains the copyrighted property of the authors and may not be reproduced scanned or distributed for any commercial or noncommercial use without permission from the authors. Quotes used in reviews are the exception. No alteration of content is allowed. The authors have also acquired all necessary rights to the third-party artwork used in this book. If you enjoyed this book then please encourage others to download their own free copy. Contents Why executives should make pricing their personal mission Change 1 Establish and enforce clear accountability for pricing strategy Change 2 Support the development of a pricing organization with well-defined pricing processes Change 3 Ensure that your revenue models reflect both the value you deliver and the costs you incur Change 4 Communicate your pricing strategy and pricing identity Your next steps So. how will you make pricing personal About the authors THE KEY TO HIGHER PROFITS PRICING POWER Why executives should make pricing their personal mission INTRODUCTION Why executives should make pricing their personal mission Imagine a world in which over 80 of companies have come under increased pricing pressure and almost 60 of companies are embroiled in a hot price war. The vast majority of companies feel they can t justify a price increase above current levels of inflation. Even when they dare to raise prices at all they manage to get only half of what they ask for. What you just imagined is real. These discouraging circumstances describe day-to-day life right now for thousands of companies around the world. At a time when every dollar Euro yen or yuan in profit is precious .