tailieunhanh - Running Head: Success Pen Pal – Marketing Handbook

The Success Pen Pal’s Marketing Handbook is dedicated to people who have a passion, or interest, in marketing but lacked the opportunity to learn more about this lucrative topic. Rather than charge for this eBook, I truly believe that we live in the Land of the Free where people have the option to choose their own destiny, along with having the political right to communicate one’s opinions and ideas. While “Freedom of Speech” is protected by the First Amendment to the United States Constitution, not too many people are advocating for the “Freedom to Teach.” . | Running Head Success Pen Pal - Marketing Handbook Success Pen Pal Marketing Handbook Bryan Chau Published by Bryan Chau at Success Pen Pal Smashwords Edition Copyright 2013 Bryan Chau Success Pen Pal - Marketing Handbook Success Pen Pal - Marketing Handbook 2013 by BRYAN CHAU Printed in the United States of America ISBN 9781301779475 Learn more information at Success Pen Pal - Marketing Handbook Table of Contents Preface Introduction Chapter 1 - Definition of Marketing Chapter 2 - The Importance of a Marketing Plan Chapter 3 - Market Research Methods. Approaches and Tools Chapter 4 - . Analysis Chapter 5 - Marketing Mix 4P s and 6C s Chapter 6 - Integrated Marketing Communications IMC Chapter 7 - Public Relations PR Chapter 8 - Final Thoughts Appendix I - New eBook Appendix II - .