tailieunhanh - State of the Review

One of the biggest differences is the average number of reviews received by restaurant chains versus those received by “independents” (defined in this study as having 4 locations or less). It’s unclear why the magnitude of the discrepancy is as large as it is, nearly double. But the fact that independents get more seems reasonable because reviewers are trying to help other diners get information about previously unknown local businesses. And they might not feel this same need for the chains. . | State of the Review An Analysis of Online Reviews Reviewer Behavior for the Restaurant Industry by Copyright 2012 by Reputology Smashwords Edition The purpose of the report is to help businesses better understand trends in online reviews and how it is impacting their business. In case you are wondering the data comes from 1 500 reviews for 350 business locations that we ve been monitoring. Before we delve deep into the details let s establish some baseline facts days Frequency that the average business gets 1 new review Rating Distribution The average restaurant receives about 1 new review every week. Though the majority of reviewers give good ratings on average over 1 in 3 of those reviews is lukewarm if not flat out negative . 3 stars or less. Directory Distribution .Foursquare Google Other Trip advisor As you probably expect Yelp is the review directory that generates most of the reviews at 53 . That said the other half is coming from the other review sites like Google Local Foursquare TripAdvisor .

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