tailieunhanh - Chapter 20: International Advertising and Promotion

Domestic markets for many products and services are stagnant. Many companies rely on foreign markets to survive, particularly those with small domestic markets. International markets offer growth opportunities for many companies. Competition has become global and marketers must be able to compete globally | 20 Promotion McGraw-Hill Irwin 2004 The McGraw-Hill Companies Inc. All Rights Reserved. S Ị Reasons for the importance of international markets Domestic markets for many products and services are stagnant Many companies rely on foreign markets to survive particularly those with small domestic markets International markets offer growth opportunities for many companies Competition has become global and marketers must be able to compete globally Markets such as China offer strong growth opportunities for many companies Source Courtesy of BBDO .