tailieunhanh - Chapter 12: Evaluation of Print Media

Tham khảo bài thuyết trình 'chapter 12: evaluation of print media', kinh doanh - tiếp thị, internet marketing phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 12 Evaluation of Print Media Advertising and Promotion McGraw-Hill 2004 The McGraw-Hill Companies Inc. All Rights Reserved. Classifications of Magazines By Content Consumer Magazines Farm Magazines Business Magazines Professional Group Magazines Industrial Magazines Trade Magazines General Business Magazines Health Care magazines I By Size Large Flat Standard Small or Pocket I By Geography Local Regional National Advantages of Magazines Selectivity Reproduction Quality Creative Flexibility Permanence Prestige Receptivity Involvement .