tailieunhanh - Chapter 11: Evaluation of Broadcast Media

Tham khảo bài thuyết trình 'chapter 11: evaluation of broadcast media', kinh doanh - tiếp thị, internet marketing phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 11 Evaluation of Broadcast Media McGraw-Hill 2004 The McGraw-Hill Companies Inc. All Rights Reserved. hi Television Advantages Creativity and Impact High Impact Sight-Sound-Motion Coverage and Cost Effectiveness Mass Coverage High Reach Captivity and Attention Attention Getting Favorable Image Selectivity and Flexibility High Prestige Low Exposure Cost This TV commercial gives viewers the sensation of driving a sports .