tailieunhanh - UNIT 1. ONLINE COMMUNITIES: A NEW OPPORTUNITY LESSON 3. KEY FACTORS FOR A SUCCESSFUL ONLINE COMMUNITYNOTE

It is easy to think about online community from the technical point of view. Of course Internet access and the appropriate software are critical. But there are many more factors that influence the success of an online community. Most of them are non-technical, but often less apparent. Think of an iceberg. Only a small part shows above the water. In online communities: • the tools and technology are the top of the iceberg; and • the social/cultural, and organizational/environmental factors are the bigger, unseen piece “below the visible water line. | Information Management Resource Kit Module on Building Electronic Communities and Networks UNIT 1. ONLINE COMMUNITIES A NEW OPPORTUNITY LESSON 3. KEY FACTORS FOR A SUCCESSFUL ONLINE COMMUNITY NOTE Please note that this PDF version does not have the interactive features offered through the IMARK courseware such as exercises with feedback pop-ups animations etc. We recommend that you take the lesson using the interactive courseware environment and use the PDF version for printing the lesson and to use as a reference after you have completed the course. FAO 2006 1. Online Communities a new opportunity - 3. Key factors for a successful online community - page 1 Objectives At the end of this lesson you will be able to identify the critical social cultural technical environmental and organizational factors that influence the success of the online community building process. Introduction It is easy to think about online community from the technical point of view. Of course Internet access and the appropriate software are critical. But there are many more factors that influence the success of an online community. Most of them are non-technical but often less apparent. Think of an iceberg. Only a small part shows above the water. In online communities the tools and technology are the top of the iceberg and the social cultural and organizational environmental factors are the bigger unseen piece below the visible water line In this lesson you will explore these factors starting with social and cultural. The Online Interaction Iceberg 1. Online Communities a new opportunity - 3. Key factors for a successful online community - page 2 Social and cultural factors Community is a social interaction between people. That is why it is profoundly influenced by the social and cultural factors within the community. These factors focus on the interactions between individuals. Let s take a look at some of these factors such as the following. Social and cultural factors In the online world