tailieunhanh - Careers in Television NAB’s Guide to Second Edition

Evidence of negative cognitive effects has made the growth of television a popular explanation for trends such as the decline in average verbal SAT scores during the 1970s (Wirtz et al. 1977; Winn 2002) and the secular decline in verbal ability across cohorts (Glenn 1994). Given the important role that cognitive skills play in individual (Griliches and Mason 1972) and aggregate (Bishop 1989) labor market performance, understanding the cognitive ef- fects of television viewing may have significant implications for public policy and household behavior | Í NAB NATIONAL ASSOCIATION OF BROADCASTERS NAB s Guide to Careers in TABLE OF CONTENTS Table of A Word About Station The General Administration General Station Human Executive Business Manager The Sales and Marketing Director of General Sales National Sales Marketing Director or Director of Non-Traditional Local Sales Account Sales The Traffic Operations Traffic Traffic Traffic Order Entry Coordinator Log The Research Market Research The News News Assistant News Managing Business Manager for Executive Senior Producer and Assistant News Futures or Planning - 1 - NAB S GUIDE TO CAREERS IN TELEVISION Assignment Desk News Assignment Special Projects News News Anchor On-Air Sports Weathercaster Traffic Helicopter Pilot The Creative Services Creative Services Promotions Promotions Manager Audience Promotion Writer Post-Production Station Art Electronic Graphic A Word About the Creative Services The Public Relations and Community Affairs Department. 21 Public Relations Public Service Director or Community Affairs Manager. 21 Speaker s Bureau The Programming Programming The Engineering Director of Broadcast Operations and Engineering Building Broadcast Operations Show Camera Tape