tailieunhanh - Football in the New Media Age

Football in the new media age can often appear ubiquitous. The month of October 2003 saw football related stories dominate much of the mainstream UK news and current affairs agenda. The stories of alleged sexual and criminal misdemeanours involving young, wealthy professional football stars merged with poor behaviour by players on the pitch. While the failure of the Manchester United and England player Rio Ferdinand to turn up for a drugs test resulted in his subsequent omission from the England national squad on the eve of a major international fixture. This ‘crisis’ was then escalated by the threat by the England national team to withdraw from the game. | Football in the New Media Age Raymond Boyle and Richard Haynes IJ Routledge Taylor Francis Group LONDON AND NEW YORK Also available as a printed book see title verso for ISBN details Football in the New Media Age Football is rarely out of the headlines with stories about star players misbehaving clubs facing financial meltdown or TV companies battling over broadcast rights dominating much of the mainstream news and current affairs agenda. The impact of the vast amounts of money paid to elite footballers and the inability of young men to cope with this when combined with their media-fuelled celebrity status have frequently made headlines. However at the core of this process is the battle to control a game that has exploited its position as a key content provider for new media over the last decade. Football in the New Media Age analyses the impact of media change on the football industry drawing on extensive interviews with key people in the media and football industries. It examines the finances of the game the rising importance of rights and rights management in the industry and attempts by clubs to develop their own media capacity. At the core of the book is an examination of the battle for control of the game as media business and fans all seek to redefine the sport in the twenty-first century. Raymond Boyle and Richard Haynes both teach in the Department of Film and Media Studies at the University of Stirling and are members of the Stirling Media Research Institute. Raymond Boyle is co-author of Sport and National Identity in the European Media 1993 and with Richard Haynes of Power Play Sport the Media and Popular Culture 2000 . Richard Haynes sits on the Editorial Board of Media Culture and Society and is the author of The Football Imagination The Rise of Football Fanzine Culture 1995

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