tailieunhanh - A Game of Two Halves Football, television and globalization

The day I commenced the research for this book in August 1998 I arrived at the BayArena, home of German first division side Bayer Leverkusen. The name of the ground had been changed at the beginning of the season to promote the team’s sponsor and owner – the pharmaceutical multinational Bayer. I had bought a season ticket for the largest section of the recently redeveloped ground named ‘Family Street’. Nothing in the crowd savoured of the scenes of footballrelated violence and hooliganism that had come to sum up the public image of the sport in the years before and after the Heysel disaster in which 39 fans. | V quiiHinn A GAME OF TWO HALVES Football Television and Globalization Cornel Sandvoss Also available as a printed book see title verso for ISBN details A Game of Two Halves Professional football is one of the most popular television genres worldwide attracting the support of millions of fans and the sponsorship of powerful companies. In A Game of Two Halves Cornel Sandvoss considers the relationship between football and television football s links with transnational capitalism and the importance of football fandom in forming social and cultural identities around the globe to present the phenomenon of football as a reflection of postmodern culture and globalization. Analysing the social economic and technological premises of football fandom through ethnographic audience research Cornel Sandvoss explores the motivations and pleasures of football fans the intense bond formed between supporters and their clubs the implications of football consumption for political discourse and citizenship football as a factor of cultural globalization and the pivotal role of football and television in a postmodern cultural order. Cornel Sandvoss is Lecturer in the School of Media and Cultural Production at De Montfort University Leicester specializing in the sociology of media culture and technology. Comedia Series Editor David Morley Comedia titles available from Routledge Advertising International The privatisation of public space Armand Mattelart translated by Michael Chanan Black British Culture and Society A text reader Edited by Kwesi Owusu The Consumerist Manifesto Advertising in postmodern times Martin Davidson Cultural Sniping The art of transgression Jo Spence Culture after Humanism History culture subjectivity Iain Chambers Culture in the Communication Age Edited by James Lull Cultures of Consumption Masculinities and social space in late twentieth-century Britain Frank Mort Cut n Mix Culture identity and Caribbean music Dick .

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