tailieunhanh - Getting into the Kitchen Media strategies for research

The acceptance bias toward the traditional axis of scholarly literature confirms what publishers experience day-to-day: there are greater challenges to reviewing and making decisions on this sharp influx of content from new countries, with diverse cultures and attitudes to publishing, non-English languages (the lingua franca of academic publication in most subject areas), and a lack of publishing history. It has been widely reported that being published often is heavily incentivized (‘publish or perish’), generally via the assessment of academic performance and the tenure review process or more occasionally in the form of monetary payment. 4 If this drive were combined. | PANOS Getting into the Kitchen Media strategies for research REl Bf Acknowledgements This paper came out of a joint workshop between the Overseas Development Institute ODI and the Chronic Poverty Research Centre CPRC . Panos would like to thank staff at both ODI and CPRC for their support in particular in interviews and providing background materials. This paper is complemented by a sister publication produced by Panos Working with the Media A guide for researchers. Cover image Newsreader on a TV station in Somaliland. STUART FREEDMAN PANOS PICTURES Panos London 2006 Panos London is part of a worldwide network of independent NGOs working with the media to stimulate debate on global development issues. Panos works from offices in 16 countries. All photographs available from Panos Pictures Designed by John F McGill For further information contact Panos RELAY programme Communicating research through the media Panos London 9 White Lion Street London N1 9PD United Kingdom tel 44 0 20 7278 1111 fax 44 0 20 7278 0345 relay@ relay Contents Introduction 2 1 Linking research policy and publics 3 Roles the media can play 3 Influencing policy 4 2 The media environment 5 Opportunities in a changing media environment 5 Does media coverage influence policy 6 Relationships between research and the media 6 3 The media and research communication 8 Risks and issues in media engagement 8 Building a media strategy 9 4 Conclusion 12 How to link country and international research 12 communication and media strategies Building capacity for media and communication approaches 13 in research Methodologies for evaluating the impact of media strategies for research at country and international levels .