tailieunhanh - How to Motivate Creative People (Including Yourself)

If you are a leader or manager your job is to get the best work out of the people on your team. Traditional approaches to corporate management often rely on 'the carrot and the stick' — offering rewards for good performance, using managerial authority to command people, and penalising failure to comply. But creative work is different. You're probably aware that creative people have a reputation for being free spirits who hate being told what to do. So it won't surprise you to hear that wielding the big stick will have a negative impact on their work. . | How to Motivate Creative People Including Yourself An e-book for leaders managers directors and other creative people by Mark McGuinness Photo by Some rights reserved This e-book published by Mark McGuinness London 2009 Text Mark McGuinness 2009 This e-book is published under a Creative Commons licence which allows you to copy and distribute the e-book as long as you keep it intact in its original format credit the original author and do not use it for commercial purposes. Web E-mail wish@ Important notes about the images The images on pages 4 6 22 53 and57 are licensed from for use within this document. If you wish to use them elswhere you should purchase a licence from The images on the cover and pages 9 12 15 36 and 50 are republished from Flickr under a Creative Commons Attribution Licence you are free to republish them as long as you attribute them to the photographers. The easiest way to do this is to link to their page on Flickr as I have done under each image. The portrait of me on is by Christina Jansen and may not be reproduced without her permission. The image on is by Tony Clark and may not be reproduced without his permission. Thank you to all the photographers for the great images. This e-book contains no affiliate links. Wishful Thinking 2 Contents 1. What s in this E-book for You 4 2. Why Motivation Is Crucial to Creative Performance 6 3. What Gets You out of Bed in the Morning 9 4. You Can t Motivate Anybody 12 5. The Joy of Work Intrinsic Motivation 15 6. Rewards for Work Extrinsic Motivation 22 7. Core Values Personal Motivation 28 8. Peer Pressures Interpersonal Motivation 36 9. Balancing Creative Motivations 44 10. Questions to Ask Before Beginning Any Creative Project 50 11. If You Want Help Taking Action. 53 12. About Mark McGuinness 55 13. More Free Publications 56 Wishful Thinking