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As brands give more weight to social data in making business decisions, they will also demand greater transparency in the collection of data and greater quality in the insights. Rather than just being alerted of a crisis, marketers need to understand the longer-term implications, and the underlying factors driving that outcome. This can only be achieved when starting with a robust dataset. The current generation of technology can help aggregate the data, but it is not yet effective at assessing more subjective aspects, like sentiment. Social data can start to inform business decisions more broadly across organizations, but it’s only meaningful. | Mobil 1 is original equipment in some of the world s finest vehicles including Acura RDX Aston Martin DB9 DBS Bentley Arnage Bentley Azure Bentley Brooklands Bentley Continental Flying Spur Bentley Continental GC GTC Bristol Fighter Bristol Fighter S Cadillac BLS Diesel Cadillac CTS CTS-V Cadillac DTS Cadillac Escalade Cadillac Escalade ESV EXT Cadillac Escalade Hybrid Cadillac SRX Cadillac STS STS-V Cadillac XLR XLR-V Chevrolet Cobalt SS Chevrolet Corvette Chevrolet Corvette C6RS Chevrolet Corvette Z06 Chevrolet Corvette ZR1 Chevrolet CSV CR8 Chevrolet HHR SS Chevrolet Trailblazer SS Chrysler 300C SRT8 Chrysler Crossfire SRT6 Daewoo G2X Dodge Caliber SRT4 Dodge Charger SRT8 Dodge Magnum SRT8 Dodge Viper Holden HSV All Jeep Grand Cherokee SRT8 Mercedes-AMG Mercedes-Benz SLR McLaren All Mitsubishi Evolution Mitsubishi Lancer Evolution FQ400 Nissan GT-R Opel GT Pontiac G8 GXP Pontiac Solstice GXP Porsche 911 Porsche 911 GT2 Porsche 911 GT3 Porsche Boxster Porsche Cayenne Porsche Cayman Saab 9-3 TTiD Saturn Sky Red Line S S Motorcycles All Vauxhall VXR8 2009 Exxon Mobil Corporation. Mobil Mobil 1 and the 1 icon are trademarks of Exxon Mobil Corporation or one of its subsidiaries. Table of Contents What Does Motor Oil Actually Do 6 Discover the Mobil 1 Difference What s the Synthetic Difference 8 12 Keeps Your Engine Performing Like New Exceptional Cleaning Power for Dirty Engines 14 Improved Temperature Performance 16 Mobil 1 Success Stories 18 Mobil 1 Motorsports 20 Questions Answers 26 Special Applications for Mobil 1 Supfl rSyn SupsrSyn a Liic 14 Fw fy SftìfíNftfc tonin fit i N ffy Syflthefic Fully Synthetic Mutnr w 31 a Mobil n Extreme temperature performance The power of Mobil 1 technology gives you the most advanced engine protection in three ways Forty years ago researchers at ExxonMobil faced a daunting challenge from the . military. As planes returned to their aircraft carriers cold in-flight temperatures froze the wheelbearing grease in the