tailieunhanh - DIGITAL & MEDIA PREDICTIONS 2013

Facebook will morph from a relatively private social space to a business entity driven by the bottom line. Brands will need to tread carefully as they explore these new opportunities. Some users will tolerate prominent advertising in return for free access to their friends and social connections, but others may balk at increased commercialization. Seeing their personal data sold for targeted advertising may cause resentment, unless brands deliver engaging content that is appropriate for this personal space. As brands start to invest higher CPMs in more impactful ad units, it will become increasingly important to optimize visuals and messaging. Some of. | Changing CHANNELS . 70120110 DIGITAL MEDIA PREDICTIONS 2013 DIGITAL MEDIA PREDICTIONS 2013 Millward Brown s Global Futures Group brings you the hottest trends for the New Year play 0 0 p OẤ M blle Remotes MillwardBrown Changing CHANNELS . 70120110 DIGITAL MEDIA PREDICTIONS 2013 01 FACEBOOK S MONETIZATION DRIVE WILL PROVIDE NEW RICHER ADVERTISING OPPORTUNITIES FOR BRANDS The Facebook newsfeeds we will see at the end of next year will look very different from the ones we see now. We will see the rise of bigger bolder more interactive - and intrusive - Facebook advertisements in 2013. It was only a matter of time before Facebook sought to monetize and justify its massive valuation. The drive for effective and revenue-generating advertising will draw on its powerful social ecosystem pushing the creative formats and placements far away from the ads we see today. Brands will be permitted to be more visible on members newsfeeds growing the use of sponsored stories and video ads which will become highlighted in users feeds . Advertisers will also be prominent across more of the landing page - expandable and richer formats will be prevalent by the end of the year. With these new opportunities will come increased responsibility for advertisers to deliver quality content that enhances the user experience rather than invades the platform. Facebook will morph from a relatively private social space to a business entity driven by the bottom line. Brands will need to tread carefully as they explore these new opportunities. Some users will tolerate prominent advertising in return for free access to their friends and social connections but others may balk at increased commercialization. Seeing their personal data sold for targeted advertising may cause resentment unless brands deliver engaging content that is appropriate for this personal space. As brands start to invest higher CPMs in more impactful ad units it will become increasingly important to optimize visuals and messaging. .