tailieunhanh - INNOVATION LESSONS FROM PIXAR: AN INTERVIEW WITH OSCAR-WINNING DIRESTOR BRAD BIRD

Similarly, the percentages of those who use the Internet to look for a job or send a job application are relatively low, with 15% as the EU27 average, ranging from a mere 27% in Denmark and to low levels of 5% in Romania and Cyprus. These numbers contrast with the proportion of Europeans who have ordered goods or services online (37%), use Internet banking (32%) or have interacted with public authorities via the Internet (29%). These figures reflect and confirm the view generally held by researchers and policy makers that, while ICT are used widely to support learning. | The McKinsey Quarterly strategy APRIL 2008 Innovation lessons from Pixar An interview with Oscar-winning director Brad Bird What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs A lot. Hayagreeva Rao Robert Sutton and Allen P. Webb Article Pixar s Brad Bird makes his living fostering creativity. In an interview this director at a of two Academy Award-winning animated films The Incredibles and Ratatouille glance describes how he pushes teams of animators beyond their comfort zones encourages dissent and builds morale. Bird s experiences and anecdotes hold powerful lessons for executives in any organization seeking to nurture innovation. McKinsey Company If there s one thing successful innovators have shown over the years it s that great ideas come from unexpected places. Who could have predicted that bicycle mechanics would develop the airplane or that the US Department of Defense would give rise to a freewheeling communications platform like the Internet Senior executives looking for ideas about how to make their companies more innovative can also seek inspiration in surprising sources. Exhibit One Brad Bird Pixar s two-time Oscar-winning director. Bird s hands-on approach to fostering creativity among animators holds powerful lessons for any executive hoping to nurture innovation in teams and organizations. Bird joined Pixar in 2000 when the company was riding high following its release of the world s first computer-animated feature film Toy Story and the subsequent hits A Bug s Life and Toy Story 2 . Concerned about complacency senior executives Steve Jobs Ed Catmull and John Lasseter asked Bird whose body of work included The Iron Giant and The Simpsons to join the company and shake things up. The veteran of Walt Disney Warner Brothers and FOX delivered winning Academy Awards best animated feature for two groundbreaking movies The Incredibles and Ratatouille. Ten days before Ratatouille won