tailieunhanh - Praise for Lean UX

“Customer Development and Lean Startup changed the way businesses are built, because even the smartest teams can’t predict market and user behavior. This book brings both methodologies to UX so you can build cheaper, faster, and—most importantly—better experiences.” Alex Osterwalder—Author and Entrepreneur; Cofounder, Business Model Foundry GmbH | THE LEAN SERIES Jeff Gothelf with Josh Seiden Applying Lean Principles to Improve User Experience o REILLY Eric Ries Series Editor Business Technology THE LEAN SERIES Customer Development and Lean startup changed the way businesses are built because even the smartest teams can t predict market and user behavior. This book brings both methodologies to ux so you can build cheaper faster and most importantly better experiences. Alex Osterwalder Author and Entrepreneur Cofounder Business Model Foundry GmbH Jeff and Josh s passion for getting ux and really all of product development right comes across powerfully in this detailed yet eminently readable book. The case studies examples and research serve to highlight the power of building a Lean ux process and there s a great deal of actionable advice taken from these. I m ordering a copy for everyone on our design ux and product teams at Moz. Rand Fishkin CEO and Cofounder Moz There is a revolution afoot. It is the move away from big design up front and isolated specialized teams throwing documents over the wall to each other. Applying the principles of Lean startups Josh and Jeff lay out the principles of Lean ux which can literally transform the way you bring experiences to life. I have firsthand experience applying their wisdom and am excited about taking Agile to the next level. Get this book. But most importantly put this book into practice. Bill Scott Senior Director User Interface Engineering PayPal Inc. Many ux designers I know fear the words Agile or Lean out of fear that they threaten their creative process and lower the quality standards of their work. But with more and more software development teams adopting these methodologies it s important that the ux team embrace this change and find ways to use the system to its advantage. In this book Jeff Gothelf and Josh Selden explain what Lean ux is why you should practice it and how it can help you and your team build better products which is .

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