tailieunhanh - Gamification by Design

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment. | Implementing Game Mechanics in Web and Mobile Apps Gabe Zichermann O REILLY Christopher Cunningham Web Design Mobile Design Gamification by Design what do Foursquare Zynga Nike and Groupon have in common These and many other brands use gamification to deliver a sticky viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You ll learn how to use core game concepts design patterns and meaningful code samples to create a fun and captivating social environment. Whether you re an executive developer producer or product specialist Gamification by Design will show you how game mechanics can help you build customer loyalty. Discover the motivational framework game designers use to segment and engage consumers Understand core game mechanics such as points badges levels challenges and leaderboards Engage your consumers with reward structures positive reinforcement and feedback loops Combine game mechanics with social interaction for activities such as collecting gifting heroism and status Dive into case studies on Nike and Yahoo and analyze interactions at Google Facebook and Zynga Get the architecture and code to gamify a basic consumer site and learn how to use mainstream gamification APIs from Badgeville Gabe Zichermann is the foremost expert on the subject of gamification. He chairs the Gamification Summit and Workshops at http . Christopher Cunningham is an entrepreneur and veteran technologist who helped found rmbr an early gamification solution. Turning applications into games is a huge trend. This book does a great job of identifying the lasting core principles you need to inspire your users to visit again and again. Adam Loving Freelance Social Game Developer and founder of Twibes Twitter Groups us CAN ISBN 978-1-449-39767-8 lllllllllllllllllllllllll IIỈIIỈIIIIIỈIIII 781449 397678 ll .

• Quản trị Web
• Driving Technical Change
• General IPX
• Microsoft SharePoint
• Gamification by Design
• Web and Mobile Apps
• fantastic book
• Designing for Windows 8
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• Designing Large Scale Lans
• Kevin Dooley
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• Windows Server 2012