tailieunhanh - Guide to Managing Media and Public Relations in the Linux Community

Media education as an area of studies can address and enlighten many issues and concerns. The purpose of this analysis was to consider some of the features that mark media education in general and also to attempt to locate them within the Indian context, in relation to other development perspectives. Despite disparities in theories and scientific approaches, an overall evaluation of media education concepts point out a common agreement over the understanding that communication is a cultural endeavour and that it has a basic underlying purpose which is constructed by the political, economic and social situations in different societies | Guide to Managing Media and Public Relations in the Linux Community Sheldon Rose 2004-01-08 Revision History Revision 2005-04-21 Update to correct links update copyright notice Revision 2003-12-02 Initial Release reviewed by TM at LDP. Revised by TM Revised by SR This guide provides useful information on how to generate positive public relations and news media coverage for Linux. Copyright 2005 by Linux Professional Institute. This material may be distributed only subject to the terms and conditions set forth in the Open Publication License or later the latest version is presently available at http openpub . Distribution of the work or derivative of the work in any standard paper book form is prohibited unless prior permission is obtained from the copyright holder. Guide to Managing Media and Public Relations in the Linux Community Table of Contents Chapter 1. . Who Should Be Reading This Guide .1 . What is Public Relations .1 . How Public Relations Differs from . What Public Relations Can . The Benefits of a Public and Media Relations Chapter 2. Public and Media Relations . What Do You Want to Accomplish .4 . Who Needs to Know About Your Organization .4 . What Do You Want to Say .4 . What Kind of Information is Newsworthy .5 Chapter 3. Contacting the News . Creating a Media Contact . Maintaining Your . Contacting the . Letter of . Using the . Making the . Getting the Editor s . Pitching for Different . Print-based . Television and Chapter 4. Working with the . Duties of an . Newspaper . Magazine . Targeting Other . . . Talk . Selling Your Story to the . . .