tailieunhanh - THE SOCIAL MEDIA ECOSYSTEM REPORT: RISE OF USERS, INTELLIGENCE AND OPERATING SYSTEMS

In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium-- that is, of any extension of ourselves -- result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. Thus, with automation, for example, the new patterns of human association tend to eliminate jobs, it. | The Jordan Edmiston Group Inc. J EG and Interactive Advertising Bureau IAB LHr Jordan. Edmiston GROUP. INC. The Social Media Ecosystem Report Rise of Users Intelligence and operating Systems SM Ecosystem lab An analysis by JEGI and supported by the IAB @JordanEdmiston @IAB JECISOC1AL ABPOEM OCTOBER 2012 Social Media Ecosystem Table of Contents The The Operating Intelligence Brands About the Interactive Advertising About The Jordan Edmiston Group On Social Media You as a brand have to be completely confident about your position because you will get criticism. You will have a negative reaction. If you didn t get a negative reaction that means you re standing neutral and you have no point of view. Who wants to participate in that - Frank Cooper CMO Global Consumer Engagement PepsiCo JEGI Social Media Ecosystem Background About The Social Media Ecosystem Report - Rise of Users Intelligence and Operating Systems Developed by The Jordan Edmiston Group Inc JEGI and supported by the Interactive Advertising Bureau IAB the Social Media Ecosystem utilizes data and information reported directly to JEGI and publicly available online. In the evolving world of technology change is a constant state wherein today s news often becomes instant history. As such this report is intended to do two things first to capture a moment in time to bring its readers up to date on some of the latest developments as brands become publishers as advertisers seek ever more finite detail about their targets and as users reinforce their role as kings of the hill and second to provide some observations about where the social ecosystem is likely to go. Please keep in mind that the information in this report is intended as an informative overview only and should not be relied on for investment purposes. The full report has been reviewed .