tailieunhanh - Social Media Buyer’s Guide Released February 2010

Many psychiatric institutions, general hospitals and social care homes in countries continue to use caged beds routinely to restrain patients with mental disorders and mental retardation. Caged beds are beds with netting or, in some cases, metal bars, which serve to physically restrain the patients. Patients are often kept in caged beds for extended periods, sometimes even years. This type of restraint is often used when staff levels or training are inadequate, and sometimes as a form of punishment or threat of punishment. The use of restraints such as caged beds restricts the mobility of patients, which can result in a number of physical hazards. | iab. Social Media Buyer s Guide Released February 2010 This Social Media Buyer s Guide has been developed by the IAB Social Media Committee. About the IAB s Social Media Committee The Social Media Committee of the IAB is comprised of more than 150 member companies dedicated to helping develop and expand the social media space as a viable advertising platform. The committee works to educate marketers and agencies on the strength of social media as a marketing vehicle. A full list of Committee member companies can be found at http social_media_committee This document can be found on the IAB website at http sm_buyers_guide IAB Contact Information Gina Kim Director of Industry Services IAB 212-380-4728 IAB Social Media Buyer s Guide Table of Contents Executive Summary 2 Planning 4 Social Media Platforms 8 Social Media Production 11 Pricing Models 16 Success Metrics 19 Appendix Sample Social Media RFP 24 Appendix Engagement 25 Appendix Case Studies 26 2010 Interactive Advertising .