tailieunhanh - CDC’S GUIDE TO Writing for Social Media

The San Jose meeting was the culmination of nearly six months of preparations. The invitees were carefully selected using a three-step process. First, a team of graduate students was assembled to conduct a comprehensive review of the literature on the topics of digital, visual, and new media literacy. A meta-analysis of the citations produced a list of seminal authors whose works were cited over and over; these authors’ names formed the initial list of invitees. That list was expanded by adding the names of representatives of key organizations linked to or doing work in visual and digital literacy, as well. | CS231852 CDC S GUIDE TO Writing for Social Media . Department of Health and Human Services Centers for Disease Control and Prevention Acknowledgements CDC s Guide to Writing for Social Media was developed by the Electronic Media Branch Division of News and Electronic Media Office of the Associate Director of Communication at the Centers for Disease Control and Prevention CDC . It was designed to provide guidance and to share the lessons learned in more than three years of creating social media messages in CDC health communication campaigns activities and emergency response efforts. In this guide you will find information to help you write more effectively using multiple social media channels particularly Facebook Twitter and mobile phone text messaging. The guide is intended for a beginner audience although some readers with an intermediate level may find it useful too. A number of dedicated and hardworking professionals contributed to the creation of CDC s Guide to Writing for Social Media. For their invaluable input we would like to thank the following CDC staff contractors and other individuals. External Leslie O Flahavan E-WRITE Head Writer Andrea Goulet E-WRITE Writer CDC OADC Staff Amy Burnett Heldman CDC Project Lead Curt Shannon CDC Project Lead Diane Brodalski Contractor Northrop Grumman Project Lead Jessica Schindelar CDC Heather Brink CDC Cari Wolfson Contractor Focus on U Cynthia Baur CDC Diana Toomer CDC Sue Swensen CDC Melanie Jankun CDC CDC Social Media Council Jay Dempsey CDC Maureen Marshall CDC Amy Rowland CDC Conne Ward-Cameron CDC We also acknowledge and thank Carol Crawford and Dogan Eroglu for their review and excellent contributions to the guide. April 2012 CDC s Guide to Writing for Social Media - Page 0 Table of Contents Table of Chapter 1 What Is Social Media .2 What Is This Guide For How Should It Be Used .3 Social Media and Communication Chapter 2 Before You Target .