tailieunhanh - The Definitive Guide to Google AdWords

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:. | THE EXPERT S VOICE IN WEB DEVELOPMENT The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns Bart Weller and Lori Calcott Apress For your convenience Apress has placed some of the front matter material after the index. Please use the Bookmarks and Contents at a Glance links to access them. Apress Contents at a Glance About the About the Technical Chapter 1 SEM and the Google Chapter 2 AdWords in Chapter 3 Marketing with Chapter 4 Getting Started with Chapter 5 Local Advertising and Location Chapter 6 Keyword Chapter 7 Creating Ads and Landing Chapter 8 The Display Chapter 9 Mobile Advertising with Chapter 10 Account Management and Chapter 11 Google Analytics and Actionable Chapter 12 Testing with Website iv .