tailieunhanh - Tracking the Flow of Information Into the Home: An Empirical Assessment of the Digital Revolution in the U.S. from 1960 - 2005

Applications must be sent to the Agency by 16/04/2012 (the postmark will be taken as proof of timely sending). Please read carefully section 13 of this Call for Proposals concerning the procedures for submitting applications. Applicants will be informed in due course of the results of the selection and normally within two weeks of the date of decision by the Commission to grant or not a financial contribution which is expected to be by September 2012. The selection results will be published on the MEDIA website. The signature of the Framework Partnership Agreement and the. | Tracking the Flow of Information Into the Home An Empirical Assessment of the Digital Revolution in the . from 1960 - 2005 W. Russell Neuman Yong Jin Park Elliot Panek University of Michigan Tracking the Flow of Information Into the Home - 2 Abstract An analysis of the increasing dominance of electronic media in the American media diet and a growing discrepancy between supply and demand in the digital cornucopia. Drawing on the communication flow methodology pioneered by Ithiel Pool in the 1980s the study tracks . industry data on technology penetration and household behavior from 1960 to 2005 to reveal a transition from push to pull media dynamics and a reassessment of relative constancy theory. Tracking the Flow of Information Into the Home - 3 At the dawn of the digital age in the early 1980s the pioneering student of media technology Ithiel de Sola Pool published a series of studies on the growing flow of information in the American and Japanese mass media Pool 1983 Pool et al 1984 Neuman and Pool 1986 . Pool had been working with Japanese and American colleagues over the previous decade in an effort to quantify the increasingly electronic media supply in meaningful terms and subject the analysis to further theoretical study of how these trends might affect levels of information diversity of information and possible polarization within the mass population consuming these media. The key variables of analysis were the number of words supplied and consumed yearly at a national level and the average price per word in various common media. His findings were dramatic and led to an obvious conundrum. First the flow was increasingly electronic. Second the price per word was falling radically. Third the supply was growing at an impressive compounded rate of percent per annum. Fourth the consumption was also growing at impressive rate in this case percent per annum compounded and thus generating a growing disparity between information supplied and .