tailieunhanh - The Complete Guide to Social Media From The Social Media Guys

Newspapers can provide more detailed coverage of statistical releases. A headline in a major daily newspaper often sets the agenda for television and radio coverage. The scope of these traditional media channels has been further extended through financial news agencies which serve as important intermediaries in the information industry and through the Internet news sites associated with most major media channels, whether print, radio or television. | The Complete Guide to Social Media From The Social Media Guys PDF generated using the open source mwlib toolkit. See http for more information. PDF generated at Mon 08 Nov 2010 19 01 07 UTC Contents Articles Social media 1 Social web 6 Social media measurement 8 Social media marketing 9 Social media optimization 11 Social network service 12 Digg 24 Facebook 33 LinkedIn 48 MySpace 52 Newsvine 70 Reddit 74 StumbleUpon 80 Twitter 84 YouTube 98 XING 112 References Article Sources and Contributors 115 Image Sources Licenses and Contributors 123 Article Licenses License 125 Social media 1 Social media Social media are media for social interaction using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Andreas Kaplan and Michael Haenlein define social media as a group of Internet-based applications that build on the ideological and technological foundations of Web which allows the creation and exchange of user-generated content. 1 Businesses also refer to social media as consumer-generated media CGM . Social media utilization is believed to be a driving force in defining the current time period as the Attention Age. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Distinction from industrial media People gain information education news etc. by electronic media and print media. Social media are distinct from industrial or traditional media such as newspapers television and film. They are relatively inexpensive and accessible to enable anyone even private individuals to publish or access information compared to industrial media which generally require significant resources to publish information. One characteristic shared by both social media and industrial media is the capability to reach small or large audiences for example either a blog post or a television .

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