tailieunhanh - COMMUNICATING WITH THE MEDIA A GUIDE FOR STATISTICAL ORGANIZATIONS

To communicate effectively with the media, the national statistical organization must understand the profile of their media community. This calls for an awareness of the types of media in the region, the needs of these media and their coverage area, so that the statistical organization can provide customized services that meet their various information needs. Traditionally, the media have encompassed newspapers, radio and television. However, the relative importance of these media vehicles has evolved over time. Today, television is the primary news source for citizens of industrialized countries. However, radio stations and newspapers. | UNITED NATIONS ECONOMIC COMMISSION FOR EUROPE Communicating WITH THE Media 1 EZZZTZa HWM A GUIDE FOR STATISTICAL ORGANIZATIONS UNITED NATIONS Geneva 2004 Table of Contents CHAPTER 1. PRINCIPLES OBJECTIVES AND MANAGEMENT ISSUES IN DATA DISSEMINATION . Principles of . Objectives of . Understanding the . Management CHAPTER 2. ORGANIZATIONAL ASPECTS OF DISSEMINATION . . Media services within the statistical . Release . Data types formats and dissemination . Promotion of major surveys and key . Dealing with negative press . Measuring the . CHAPTER 3. METHODS AND TOOLS . How to obtain more publicity . News .

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