tailieunhanh - Sensis® Social Media Report - What Australian people and businesses are doing with social media

Whilst building up a strong following is important, it is as much about quality as quantity. Proactively manage spam-generating followers and resist the temptation to build numbers for the sake of it. The value of your followers lies in their influence and network. They can magnify anything that you say by forwarding (sharing or re-tweeting) and promoting (both positively and negatively). It is often seen as a good measure of social media effectiveness that you follow a range of important accounts and commentators, although strategically you may wish to do this through other means such as monitor- ing keywords (including hashtags). | Sensis Social Media Report What Australian people and businesses are doing with social media May 2011 Developed in association with AIMIA Sensis Social Media Report Table of contents FOREWORD . 3 EXECUTIVE SUMMARY 4 METHODOLOGY . 7 SECTION 1 THE GENERAL PUBLIC AND SOCIAL MEDIA . 8 Internet access . 9 Social networking site usage . 10 Social networking site usage by age and gender . 10 Social networking site usage by location 11 Reasons for not using social media . 11 Reasons for not using social media - verbatim comments . 12 Social networking sites used . 13 Social networking sites used by location . 13 Frequency of using social networking sites . 14 Time spent of social networking sites . 15 Number of friends contacts or followers . 15 Number of friends contacts or followers by location . 16 Number of Twitter accounts followed . 16 Devices used to access social media . 17 Where are social networking sites used . 17 Reasons for using social networking sites . 18 Types of products or services researched on social networking sites . 20 Last search occasion . 21 Brands or businesses followed on Twitter . 22 Social networking groups associated with businesses or brands . 22 What do customers want from businesses or brands followed . 23 Advertising on social networking sites . 23 Group buying sites usage . 24 Frequency of use and time spent on group buying sites . 24 Provision of online ratings . 25 Use of online reviews or blogs . 26 Posting of online reviews or blogs . 27 Use and posting of online reviews or blogs by location . 28 SECTION 2 AUSTRALIAN BUSINESSES AND SOCIAL MEDIA . 29 Use of social media - summary . 30 Use of social media by business category small medium . 30 Use of social media by location small medium . 31 Business investment in social media . 32 Percentage of marketing budget allocated to social media . 32 Uses of social media . 33 Who is responsible for a business social media presence . 34 How is traffic driven to a business social media .