tailieunhanh - EXPERT ROUND TABLE ON SOCIAL MEDIA AND RISK COMMUNICATION DURING TIMES OF CRISIS: STRATEGIC CHALLENGES AND OPPORTUNITIES

Only staff who are authorized to disclose information would post it on social media. Therefore, the same or similar sign-off processes as traditional media would normally apply. However, the speed and informal nature of social media generate a higher risk of accidental or inappropriate disclosure, which must be guarded against by ensuring that clear practices and procedures are developed and that all staff are aware of these and adhere to them. Above all, staff should resist the temptation to rush to respond and ensure that the implications of any information that is posted have been considered first | Expert Round Table on Social Media and Risk Communication During Times of Crisis Strategic Challenges and Opportunities CONTENTS Narrative. 1 Survey Results. 11 Speakers. 15 Social Media Primer. 17 Editors Timothy Tinker DrPH Booz Allen Hamilton Inc. David Fouse American Public Health Association Writer Donya Currie MA Photographer Rick Reinhard Cosponsors American Public Health Association Booz I Allen I Hamilton NARRATIVE Overview Organizations working to protect public health and safety have built strong reputations based on sound science years of service and direct community engagement. Yet the communications landscape is evolving rapidly and the implications for managing messages and engaging the public to protect public health and safety especially during times of crisis can be staggering. Fortunately a wealth of new and accessible communication platforms presents the possibility of reaching more people with more relevant messages than ever before. Now that citizens are able to create content freely and distribute it wherever they please the job of controlling their messages has become increasingly difficult. Government commercial and not-for-profit organizations must broaden their vision to understand how social media tactics and tools are embedded in their organization s broader communication strategy. Today s portfolio of social media tools . blogs social networking sites Really Simple Syndication RSS feeds texting and other formats is already shaping how crises are communicated and responses are coordinated. To better harness the power of these new media tools the Expert Round Table on Social Media and Risk Communication During Times of Crisis met on March 31 2009 at the American Public Health Association APHA headquarters in Washington . A select group of thought leaders and practitioners who are engaged in public health emergency response and crisis communications presented best practices common pitfalls and forward-thinking next steps for using