tailieunhanh - Rethinking Public Media: More Local, More Inclusive, More Interactive

It is also important to consider how requests to create new and innovative channels or products that use social media will be managed, recognizing that social media is often less formal, more iterative and experimental. Its design and deployment is not suited to the application of traditional informa- tion technology methodologies. It is important not to over-complicate social media usage and to ensure that it stays light, responsive and not overly bureaucratic; otherwise you will lose the ability to be responsive and engaging | ethinking II MMIEi More Local More Inclusive More Interactive A WHITE PAPER BY BARBARA COCHRAN John s. and James L. THE ASPENjlNSTITUTE kT Knight Foundation Communications and Society Program Informed and engaged communities. A project of the Aspen Institute Communications and Society Program and the John S. and James L. Knight Foundation. Rethinking Public Media More Local More Inclusive More Interactive A White Paper on the Public Media Recommendations of the Knight Commission on the Information Needs of Communities in a Democracy written by Barbara Cochran THE ASPEN INSTITUTE Communications and Society Program December 2010 The Aspen Institute and the John S. and James L. Knight Foundation invite you to join the public dialogue around the Knight Commission s recommendations at or by using Twitter hashtag knightcomm. Copyright 2010 by The Aspen Institute The Aspen Institute One Dupont Circle NW Suite 700 Washington . 20036 Published in the United States of America in 2010 by The Aspen Institute All rights reserved Printed in the United States of America ISBN 0-89843-536-6 10 021 Individuals are encouraged to cite this paper and its contents. In doing so please include the following attribution The Aspen Institute Communications and Society Program Rethinking Public Media More Local More Inclusive More Interactive Washington . The Aspen Institute December 2010. For more information contact The Aspen Institute Communications and Society Program One Dupont Circle NW Suite 700 Washington . 20036 Phone 202 736-5818 Fax 202 467-0790 c s To purchase additional copies of this paper please contact The Aspen Institute Publications Office . Box 222 109 Houghton Lab Lane Queenstown MD 21658 Phone 410 820-5326 Fax 410 827-9174 Cover background graphic was created in part at . r jonn B. ana James L. THE ASPENJINSTITUTE LV Knight Foundation Communications and Society Program Informed and engaged communities. A