tailieunhanh - Reaching the Media: A Toolkit for We Can!® Communities

Information disposition and sanitization decisions occur throughout the system life cycle. Critical factors affecting information disposition and media sanitization are decided at the start of a system’s development. The initial system requirements should include hardware and software specifications as well as interconnections and data flow documents that will assist the system owner in identifying the types of media used in the system. A determination should be made during the requirements phase about what other types of media will be used to create, capture, or transfer information used by the system. This analysis, balancing business needs and. | Ways to Enhance Children s Activity Nutrition Reaching the Media A Toolkit for We Can Communities We Can Ways to Enhance Children s Activity Nutrition We Can and the We Can logos are registered trademarks of the . Department of Health Human Services DHHS . TABLE OF CONTENTS I. o About this o About We Can .2 o We Can the II. LAYING THE o Identifying Key Media Building Contact o Creating o Staying in o Identifying III. KEY MESSAGES WHY THEY o We Can National Movement Key IV. WORKING WITH o o V. REACHING OUT TO THE o Media Press Matte Public Service Announcements PSAs .14 Editorials and Opinion Editorials op-eds .15 Letters to the o o o o Press VI. THE ART OF VII. TRACKING MEDIA VIII. 1 I. INTRODUCTION About this Kit Created by the National Heart Lung and Blood Institute NHLBI part of the National Institutes of Health NIH this media toolkit is designed to assist you in engaging your local and state media to help spread the word about We Can Ways to Enhance Children s Activity Nutrition . It will provide you with the inside scoop on what s newsworthy who to approach and how to do it tips for creating and disseminating materials such as news releases advisories and pitches guidance on how to identify and prepare spokespeople and pointers on the art of interviewing. Because the media is bombarded with hundreds of story possibilities every day we want to help you present your news so that your story stands out making it one of few that is chosen for coverage. As you move forward in your outreach please make use of the other online resources offered by We Can and make sure to adhere to the program s brand and logo guidelines http .