tailieunhanh - GRAPHIC DESIGNERS ARE CENTRAL TO THE PROCESS

Tham khảo tài liệu 'graphic designers are central to the process', công nghệ thông tin, đồ họa - thiết kế - flash phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | TH ANNUAL PRINT SPONSORED BY ADOBE 54 GDUSA SEE ME FEEL ME TOUCH ME HEAL ME Print and paper advocates in business and industry are analyzing the data marshalling the facts building their case providing their proofs. In the face of the online wave they are making highly cerebral arguments to promote print as a logical and strategic part of today s communications marketplace. Among them print provides a high ROI print drives online traffic print periodical readership is actually growing print readers spend more time per advertisement or per page print reaches demographics not on the grid print is sustainable and tree-friendly. All well and good and accurate as far as it goes. But GDUSA readers in our 48th annual print design survey have a different perspective on why print works. They see well-executed print as powerful yes and relevant yes and effective yes. But their argument is less about logic and more about emotion. They tell us in large numbers and with stunning unanimity that print is special because it offers the attribute of touch the promise of tangible sensual authentic human connection. In so doing these designers are tapping the essence of why print lives against the odds. GDUSA 55 HERE IS A SAMPLING OF THE VOICES OF touch Print still has a significant role in communications. Digital has grown significantly but data shows print still commands attention and its proven to engage consumers. Many people still like to touch their communications it s tangible and evokes emotions that in some ways digital cannot. Rex Boatright Valassis Livonia MI Print still has its place in the present and future of communications. As much as we are immersed in this digital age in our day-to-day lives people are still very tactile in nature. My field of packaging is a prime example of people s need to see touch and feel what they are about to purchase. Patricia Reape Conair Corp. Stamford CT Great content and engaging design will always have a place. The reader cannot touch .