tailieunhanh - Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 14 - Kathryn Rentz, Paula Lentz

Chapter 14 - Using visuals to make your point. This chapter presents the following content: Plan which parts of your report or other document should be communicated or supported by visuals; explain how visuals are presented—size, layout, type, rules and borders, color and cross-hatching, clip art, background, numbering, titles, title placement, and footnotes and acknowledgments; construct textual visuals such as tables, pull quotes, flowcharts, and process charts;. | Chapter 14: Using Visuals to Make Your Point © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Plan which parts of your document should be supported by visuals. Understand how visuals are presented—size, layout, type, rules, borders, etc. Construct textual graphics. Construct visual graphics. Learn common errors in constructing and using graphics. Place and interpret visuals effectively. Chapter Overview Planning the Visuals Determine the purpose. Overall purpose: to communicate Specific purposes Clarify complex or difficult information Emphasize facts Add coherence Summarize Provide interest Filter vast amounts of data Enhance appearance Select the visuals. Nature of the content and context Reader’s needs Constructing Visuals Size Layout and . | Chapter 14: Using Visuals to Make Your Point © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Plan which parts of your document should be supported by visuals. Understand how visuals are presented—size, layout, type, rules, borders, etc. Construct textual graphics. Construct visual graphics. Learn common errors in constructing and using graphics. Place and interpret visuals effectively. Chapter Overview Planning the Visuals Determine the purpose. Overall purpose: to communicate Specific purposes Clarify complex or difficult information Emphasize facts Add coherence Summarize Provide interest Filter vast amounts of data Enhance appearance Select the visuals. Nature of the content and context Reader’s needs Constructing Visuals Size Layout and Type Rules and Borders Color and Cross-Hatching Clip Art Background Numbering Construction and Placement of Titles Footnotes and Acknowledgments Size Size the graphic according to its contents. Simple graphics can be small. Complex graphics must be large enough to see clearly. Consider using extra large paper for extremely complex graphics. Layout and Type Let size and content determine layout. Select type style and font for consistency. Determine the size appropriate for the context. Choose layout and type that are easily readable. Rules and Borders Rules and borders Provide unity for a graphic or among graphics. Separate the graphic from text. Emphasize a graphic’s contents. Rules and borders should be used especially for graphics of less than one page. Rules and borders should stay within page/text margins. Color and Cross-Hatching Help the reader see comparisons and distinctions. Improve comprehension, retention, and the ease and speed of extracting .