tailieunhanh - Handbook of PR Essentials

This book is not intended to serve as an educational text. Through this miniature guide, I have sought to address certain queries and FAQs that might come to a prospective client’s mind regarding Public Relations. While most general information in this handbook has been compiled from various credible sources, certain ideas, opinions and judgements expressed in this text, are merely the result of the author’s understanding of the field. Further research is advised before implementing the practices described in this text. For a student or researcher who might have stumbled upon this miniature text while searching for more extensive. | Handbook of PR Essentials A micro-guide to the World of Public Relations 4 6 2013 Charles Raj Ttyuiopasdfghjklzxcvbnmqwertyuiop Author s Note This book is not intended to serve as an educational text. Through this miniature guide I have sought to address certain queries and FAQs that might come to a prospective client s mind regarding Public Relations. While most general information in this handbook has been compiled from various credible sources certain ideas opinions and judgements expressed in this text are merely the result of the author s understanding of the field. Further research is advised before implementing the practices described in this text. For a student or researcher who might have stumbled upon this miniature text while searching for more extensive and reliable sources as I myself have in the past I recommend the following books for an in-depth understanding of Public Relations - Thank You for Smoking by Christopher Buckley Or watch the Jason Reitman movie of the same title if you re too lazy How to Win Friends and Influence People by Dale Carnegie This book has been called the Public Relations bible - Having sold over 15 million copies since 1st being published in 1937. Carnegie himself states in the book success is due 15 percent to professional knowledge and 85 percent to the ability to express ideas to assume leadership and to arouse enthusiasm among people. Game change Obama and the Clintons McCain and Palin and the race of a lifetime by John Heilemann. A book that focuses on the hotly contested 2008 . Presidential Campaign Handbook of . Essentials Public Relations in General The foremost objective of a public relations firm or department is to enhance a company s reputation. Professionals who work in the . field are skilled publicists. Our aim is to present a company or individual to the world in the best light. We make your products or services stand out by creating brand recall in the minds of your target audience. We build brands