tailieunhanh - Lecture E-commerce (7/e): Chapter 2 - Kenneth C. Laudon, Carol Guercio Traver

Chapter 2 - E-commerce business models and concepts. The topics discussed in this chapter are: E-commerce business models, 8 key elements of a business model, online grocers: finding and executing the right model, Can Bing Bong Google? Where R U? Not Here! | E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. seventh edition Copyright © 2011 Pearson Education, Inc. Copyright © 2007 Pearson Education, Inc. Slide 1- Chapter 2 E-commerce Business Models and Concepts Copyright © 2011 Pearson Education, Inc. Tweet Tweet: What’s Your Business Model? Class Discussion What characteristics or benchmarks can be used to assess the business value of a company such as Twitter? Have you used Twitter to communicate with friends or family? What are your thoughts on this service? What are Twitter’s most important assets? Which of the various methods described for monetizing Twitter’s assets do you feel might be most successful? Slide 2- E-commerce Business Models Business model Set of planned activities designed to result in a profit in a marketplace Business plan Describes a firm’s business model E-commerce business model Uses/leverages unique qualities of Internet and Web Slide 2- 8 Key Elements of a Business Model Value proposition Revenue model Market opportunity Competitive environment Competitive advantage Market strategy Organizational Development Management team Slide 2- 1. Value Proposition Why should the customer buy from you? Successful e-commerce value propositions: Personalization/customization Reduction of product search, price discovery costs Facilitation of transactions by managing product delivery Slide 2- 2. Revenue Model How will the firm earn revenue, generate profits, and produce a superior return on invested capital? Major types: Advertising revenue model Subscription revenue model Transaction fee revenue model Sales revenue model Affiliate revenue model Slide 2- 3. Market Opportunity What marketspace do you intend to serve and what is its size? Marketspace: Area of actual or potential commercial value in which company intends to operate Realistic market opportunity: Defined by revenue potential in each market niche in which company . | E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. seventh edition Copyright © 2011 Pearson Education, Inc. Copyright © 2007 Pearson Education, Inc. Slide 1- Chapter 2 E-commerce Business Models and Concepts Copyright © 2011 Pearson Education, Inc. Tweet Tweet: What’s Your Business Model? Class Discussion What characteristics or benchmarks can be used to assess the business value of a company such as Twitter? Have you used Twitter to communicate with friends or family? What are your thoughts on this service? What are Twitter’s most important assets? Which of the various methods described for monetizing Twitter’s assets do you feel might be most successful? Slide 2- E-commerce Business Models Business model Set of planned activities designed to result in a profit in a marketplace Business plan Describes a firm’s business model E-commerce business model Uses/leverages unique qualities of Internet and Web Slide 2- 8 Key Elements .

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