tailieunhanh - Lecture Strategic management (7/e): Chapter 6 - Dess, Lumpkin, Eisner, McNamara

Chapter 6 - Corporate-level strategy: Creating value through diversification. The learning objectives for this chapter include: The reasons for the failure of many diversification efforts, how managers can create value through diversification initiatives, how corporations can use related diversification to achieve synergistic benefits through economies of scope and market power,. | Corporate-Level Strategy: Creating Value through Diversification chapter 6 Making Diversification Work Diversification initiatives must create value for shareholders through Mergers and acquisitions Strategic alliances Joint ventures Internal development Diversification should create synergy 6- Diversification = the process of firms expanding their operations by entering new businesses. Diversification initiatives – whether through mergers and acquisitions, strategic alliances and joint ventures, or internal development – must be justified by the creation of value for shareholders. But this is not always the case. Firms typically pay high premiums when they acquire a target firm. So why should companies even bother with diversification initiatives? The answer is synergy, which means “working together”, and synergistic effects should be multiplicative – one plus one should equal more than two. Making Diversification Work A firm may diversify into related businesses Benefits . | Corporate-Level Strategy: Creating Value through Diversification chapter 6 Making Diversification Work Diversification initiatives must create value for shareholders through Mergers and acquisitions Strategic alliances Joint ventures Internal development Diversification should create synergy 6- Diversification = the process of firms expanding their operations by entering new businesses. Diversification initiatives – whether through mergers and acquisitions, strategic alliances and joint ventures, or internal development – must be justified by the creation of value for shareholders. But this is not always the case. Firms typically pay high premiums when they acquire a target firm. So why should companies even bother with diversification initiatives? The answer is synergy, which means “working together”, and synergistic effects should be multiplicative – one plus one should equal more than two. Making Diversification Work A firm may diversify into related businesses Benefits derive from horizontal relationships Sharing intangible resources such as core competencies in marketing Sharing tangible resources such as production facilities A firm may diversify into unrelated businesses Benefits derive from hierarchical relationships Value creation derived from the corporate office Leveraging support activities in the value chain 6- Related businesses are those that share resources. Unrelated businesses have few similarities in products or industries, however the corporate office can add value through such activities as robust information systems or superb human resource practices. Benefits derived from horizontal (related diversification) and hierarchical (unrelated diversification) relationships are not mutually exclusive. Many firms that diversify into related areas benefit from information technology expertise in the corporate office. Similarly, unrelated diversifiers often benefit from the “best practices” of sister businesses even though their products, .

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