tailieunhanh - Poster Design

Please note: Sales tax will apply if you provide your customer with a copy of the electronically transferred product in any sort of tangible form such as a copy of the product on a CD or other storage media, a tangible print, copy, or transparency of the product. Tax will also apply if you provide your customer with a digital image delivered on stor age media such as an external hard drive, flash drive, or flash memory card, whether the media is furnished by you or your customer. In addition, your itemized charges to your customer for tangible, intermediate production aids. | 6 Poster Design Poster design is a fundamental challenge for any graphic designer. A simple composition in two-dimensional space a poster is put to a thousand uses ranging from advertising and event promotion to public service announcements. The designer s challenge is to use the medium to engage inform and finally motivate passersby. Walk down a city street hop on the subway or visit a museum and you ll see posters everywhere. The best pull us in present their message with alacrity and leave us thinking about them afterward. In this chapter we ll explore some principles of composition that can be helpful in developing effective poster designs. You ll learn approaches to achieving unity balance and rhythm in your posters to make them stand out on the street. PIPER NILSSON This chapter is based on a lesson developed by Piper Nilsson a New York-based graphic designer and information architect. FIGURE Posters like this one by designer Gabriela Monroy use balance repetition and other intriguing compositional techniques to communicate effectively and make a lasting impression. In this chapter you will Learn about different methods used in poster design to deliver effective messages. Explore methods of creating unity in the design of a poster proximity repetition continuation and underlying color. Learn how and why to create symmetrical and asymmetrical compositions. Learn how different methods of balancing a composition influence its effect. Learn about three types of rhythmic approaches to composition. Learn about proportions found in art nature and design. Explore some applications of typographical rules in poster design. Design a poster for a music festival considering compositional techniques imagery typography and the display environment. 198 I Graphic Design Portfolio-Builder Poster Design Fundamentals The poster has been around for about as long as people have had something to announce and it shows no sign of going away. Why is this when one might have .