tailieunhanh - Fiona Lyall graphic designer

Drawing for animation is not just copying a model onto paper; you could do that better with a camera. Drawing for animation is translating an action into drawing form so an audience can retranslate those drawings back into an experience of that action. You don’t just want to show the audience an action for them to look at it. You want to visualize an action for them to see – that is, to experience. That way you have them in your grasp, your power, and then the story can go on and the audience goes on with it, because they. | about me fiona lyall graphic designer Zurich Switzerland 076 766 5368 filyall@ www. 50 Human 50 Machine - 100 DESIGNER Working as a designer for the past 7 years has taught me that no matter what you work on each project is different and unique in its own way. The clients the audience and the design combine to create a relationship between the user and the brand. As a designer I enjoy influencing that relationship with my strong design skills aesthetic clarity and understanding of marketing principles. Designing for an international language education company helped me see the impact good design has on global communication. I learned to balance my creative vision with the limitations of designing for multiple languages for which there is no one size fits all solution. From directing photo shoots to designing adverts my role within the company encompassed many areas including corporate branding brochure production print design and other design projects as required. I have designed for several other companies including the University of Westminster and the British National Archives as well as freelanced for smaller companies. Each experience has helped me grow as a designer and as a person. In addition to graphic design I ve always held the unofficial title of Tech Geek . I am the one in my office who gets the printers to work properly and knows how to get rid of the pesky donut in InDesign. From mastering the office Mac to being tech support for my mom s PC I am the go-to girl for anything technical. I enjoy learning new programs and methods so when I am not working you will normally find me scouring the Internet for new design tools and tutorials. I enjoy learning from my peers and I keep up to date with the latest methods. Aside from the usual Adobe standards like InDesign Illustrator and Photoshop I use QuarkXpress Corel and several web tools like Dreamweaver Flash and more. And if there are programs I don t know much about it won t be for