tailieunhanh - Thesis summary: Determinants deciding the attraction of department store: The case of Ho Chi Minh city

Discover how to understand the attraction of department stores under perspective of shoppers, rather than from the perspective of operators of department stores. Since then, seeks way to measure it. Discover the determinants of customer attraction of the department stores under the perspectives of shoppers, measure the impact of these factors to the attractiveness of the department stores. Conduct shopper segmentation based on their expectations for factor of attraction of going department stores. | 5 . MINISTRY OF EDUCATION AND TRAINING WJI UNIVERSITY OF ECONOMICS HCMC w. 1976 DINH TIEN MINH DETERMINANTS DECIDING THE ATTRACTION OF DEPARTMENT STORE THE CASE OF HO CHI MINH CITY Major Trading Code THESIS SUMMARY HO CHI MINH CITY - 2016 Ì1 f The thesis was completed in University of Economics HCMC Tutors 1. Ngo Thi Ngoc Huyen 2. Trieu Hong Cam Opponent 1 Opponent 2 Opponent 3 The thesis will be protected in front of the Council at At h 2015 This thesis can be found at CHAPTER 1 OVERALL INTRODUCTION Urgency of the topic In the context of international integration of Viet Nam VN almost all business sectors are more or less affected which is impossible to not mention the domestic retail sector. So far the retail sector has experienced strong transformation from state owned economic sector to market-oriented competition since 1995. Total retail sales of goods and services in real prices of all country steadily increased between 1995 and 2014 from approximately VND 122 000 billion to nearly 2 945 000 billion VND GSO 2014 . The growth was also reflected in the strong growth of number of markets supermarkets and department stores from a few hundred markets 10 supermarkets and 2 department store in 1995 to 8 547 market 659 supermarkets and 115 department stores in 2012 GSO 2013 . Beside that the system also has major department stores like the Lion Corporation Malaysia with 9 Parkson Department stores Vingroup with seven department stores and 2 Mega mall AEON Corporation Japan with 2 department stores. Besides other department stores are still operating as Diamond Plaza Nowzone Pandora Cresent mall Zen Plaza . The foreign retailers who are very famous in the world are also showing their great interests to VN market in the future as Walmart USA Auchan France Carrefour France Tesco UK South Investment Singapore and E-Mart South Korea . According to the forecast until 2020 VN will have 1 200 supermarkets and 180 department stores. The proportion .

• Thạc sĩ - Tiến sĩ - Cao học
• Determinants deciding
• Department store
• The case of Ho Chi Minh city
• Shopper segmentation