tailieunhanh - UK MARKET POTENTIAL FOR SLOVENIAN WINE - CASE STUDY OF THE INTERNATIONALISATION PROCESS OF THE SLOVENIAN WINE PRODUCER

In other words, we exclude both the analysis of other (non-economic) foreign policies with an impact on the development of development-aid-receiving countries, and the coherence between the instruments and objectives of international development cooperation policy. Some of these aspects are covered in previous papers on the coherence of Spain’s development policies, such as Alonso and FitzGerald (2003). Very broadly speaking, the development of aid-receiving countries has been established as the objective we have to be consistent with. Taking into account that this study’s ultimate aim is to guide the Spanish Administration in its policies towards developing countries,. | UNIVERSITY OF LJUBLJANA FACULTY OF ECONOMICS MASTER S THESIS UK MARKET POTENTIAL FOR SLOVENIAN WINE - CASE STUDY OF THE INTERNATIONALISATION PROCESS OF THE SLOVENIAN WINE PRODUCER GORISKA BRDA Ljubljana February 2006 LEA SLOKAR IZJAVA studentka Lea Slokar izjavljam da sem avtorica tega magistrskega dela ki sem ga napisala pod mentorstvom prof. dr. Maje Makovec Brencic ter somentorstvom prof. dr. Caroline Tynan in skladno s 1. odstavkom 21. clena Zakona o avtorskih in sorodnih pravicah dovolim objavo magistrskega dela na fakultetnih spletnih straneh. V Ljubljani dne________________________ Podpis ______________________________ TABLE OF CONTENTS 1. . PROBLEM DEFINITION AND MASTER S DISSERTATION PURPOSE . 1 . RESEARCH AIMS. 1 . HYPOTHESES. 3 . METHODOLOGY. 3 . Case Study Data Sources Used In This 2. LITERATURE . THE INCREASING IMPORTANCE OF INTERNATIONALISATION. 6 . INTERNATIONALISATION AND EXPORT MARKETING. 7 . MOTIVES FOR INTERNATIONALISATION. 8 . EXPORT BEHAVIOURAL . The Uppsala Internationalisation Process . The Network . Eclectic Paradigm . 13 . The Holistic Approach. 13 . CRITICISM OF THE 3. THE UK EXTERNAL FACTOR ANALYSIS . 15 STRATEGIC MARKETING PLANNING. 15 MARKET CHOICE. 17 ECONOMIC ANALYSIS. 18 FISCAL ENVIRONMENT. 20 SOCIAL AND CULTURAL. 21 TRENDS IN BRITISH CULTURE IN FAVOUR OF WINE CONSUMPTION. 22 . Women In The . Health . . Social Habits . 23 4. THE WINE MARKET . 24 . CONSUMPTION. 24 . SALES . 26 . Sales According To The Type Of Wine . 26 . Sales According To The Country Of Origin. 28 . CONSUMER BUYING BEHAVIOUR .29 . DISTRIBUTION. 32 . . Off-licences. 34 . Majestic Wines. 35 . The Internet. 35 . COMPETITION. 35 . MARKET DRIVERS . 37 5. INTERNAL . THE COOPERATIVE S .