tailieunhanh - Báo cáo khoa học: "Opinion Mining Using Econometrics: A Case Study on Reputation Systems"

Deriving the polarity and strength of opinions is an important research topic, attracting significant attention over the last few years. In this work, to measure the strength and polarity of an opinion, we consider the economic context in which the opinion is evaluated, instead of using human annotators or linguistic resources. We rely on the fact that text in on-line systems influences the behavior of humans and this effect can be observed using some easy-to-measure economic variables, such as revenues or product prices. . | Opinion Mining Using Econometrics A Case Study on Reputation Systems Anindya Ghose Panagiotis G. Ipeirotis Arun Sundararajan Department of Information Operations and Management Sciences Leonard N. Stern School of Business New York University aghose panos arun @ Abstract Deriving the polarity and strength of opinions is an important research topic attracting significant attention over the last few years. In this work to measure the strength and polarity of an opinion we consider the economic context in which the opinion is evaluated instead of using human annotators or linguistic resources. We rely on the fact that text in on-line systems influences the behavior of humans and this effect can be observed using some easy-to-measure economic variables such as revenues or product prices. By reversing the logic we infer the semantic orientation and strength of an opinion by tracing the changes in the associated economic variable. In effect we use econometrics to identify the economic value of text and assign a dollar value to each opinion phrase measuring sentiment effectively and without the need for manual labeling. We argue that by interpreting opinions using econometrics we have the first objective quantifiable and contextsensitive evaluation of opinions. We make the discussion concrete by presenting results on the reputation system of . We show that user feedback affects the pricing power of merchants and by measuring their pricing power we can infer the polarity and strength of the underlying feedback postings. 1 Introduction A significant number of websites today allow users to post articles where they express opinions about products firms people and so on. For example usef 6 on post reviews about products they bought and users on post feedback describing their experiences with sellers. The goal of opinion mining systems is to identify such pieces of the text that express opinions Breck et al. 2007 Konig and Brill 2006 .

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