tailieunhanh - Advertising and PR campaign of Mobifone

Công ty VMS (VietNam Mobi telecom Service ) được thành lập năm 1993, là sự kết hợp giữa tập đoàn VNPT và tập đoàn Convik ( Thụy Điển ) | Advertising and PR campaign 0VMB Fone mni Ilie moi ntfi Agenda 1. An overview of MobiFone 2. Research Highlight 3. Marketing Environment 4. Situation Analysis SWOT analysis -- 5. Marketing Mix 6. Marketing Strategy Ads PR Creative Media INTRODUCTION The company Vietnam Mobile telecom Service VMS was established in 1993 VMS is joint venture between VNPT and Comvik Sweden 3 main centers the First Center North the Second Center South and the Third Center Central Nearly 1500 staffs at nation wide The main service of VMS is Mobile telecom service with 2 kinds of services prepaid and postpaid. Beside those 2 main services VMS also provides a lot of value-added services like SMS voice mail GPRS MMS and many .