tailieunhanh - International Journal of Bank Marketing.Emerald Article: The role of bank image for customers versus non-customers

In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. | International Journal of Bank Marketing Emerald Article The role of bank image for customers versus non-customers Rafael Bravo Teresa Montaner José M. Pina Article information To cite this document Rafael Bravo Teresa Montaner José M. Pina 2009 The role of bank image for customers versus non-customers International Journal of Bank Marketing Vol. 27 Iss 4 pp. 315 - 334 Permanent link to this document http 02652320910968377 Downloaded on 19-10-2012 References This document contains references to 84 other documents Citations This document has been cited by 6 other documents To copy this document permissions@ Access to this document was granted through an Emerald subscription provided by UNIVERSITY OF ECONOMICS HO CHI MINH For Authors If you would like to write for this or any other Emerald publication then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit authors for more information. About Emerald With over forty years experience Emerald Group Publishing is a leading independent publisher of global research with impact in business society public policy and education. In total Emerald publishes over 275 journals and more than 130 book series as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics COPE and also works with Portico and the LOCKSS initiative for digital archive preservation. Related content and download information correct at time of download. The current issue and full text archive of this journal is available at The role of bank image for The role of bank. image customers versus non-customers Rafael Bravo Teresa Montaner and Jose M. Pina University of Zaragoza Zaragoza Spain 315 Abstract Purpose