tailieunhanh - International Journal of Bank Marketing Emerald Article: Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit for more information. | International Journal of Bank Marketing Emerald Article Consumer-based brand equity in banking industry A comparison of local and global banks in Turkey Musa Pinar Tulay Girard Zeliha Eser Article information To cite this document Musa Pinar Tulay Girard Zeliha Eser 2012 Consumer-based brand equity in banking industry A comparison of local and global banks in Turkey International Journal of Bank Marketing Vol. 30 Iss 5 pp. 359 - 375 Permanent link to this document http 02652321211247417 Downloaded on 17-10-2012 References This document contains references to 54 other documents To copy this document permissions@ Users who downloaded this Article also downloaded HaeJung Kim 2012 The dimensionality of fashion-brand experience Aligning consumer-based brand equity approach Journal of Fashion Marketing and Management Vol. 16 Iss 4 pp. 418 - 441 http 13612021211265827 Roger Bennett Rita Kottasz 2012 Public attitudes towards the UK banking industry following the global financial crisis International Journal of Bank Marketing Vol. 30 Iss 2 pp. 128 - 147 http 02652321211210877 Edson Roberto Scharf Josiane Fernandes Bruno Diego Kormann 2012 Corporate social responsibility to build strong Brazilian bank brand International Journal of Bank Marketing Vol. 30 Iss 6 pp. 436 - 451 http 02652321211262203 Access to this document was granted through an Emerald subscription provided by UNIVERSITY OF ECONOMICS HO CHI MINH For Authors If you would like to write for this or any other Emerald publication then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit authors for more information. About Emerald With over forty years experience Emerald Group Publishing is a leading independent publisher of global research with impact in business