tailieunhanh - Giáo trình Tiếng Anh chuyên ngành thương mại - English for Commerc (Dùng cho các trường THCN): Phần 2 - Nguyễn Thị Vân

 Tiếp nối nội dung phần 1, phần 2 Giáo trình Tiếng Anh chuyên ngành thương mại - English for Commerc (Dùng cho các trường THCN) gồm nội dung bài học 9 - Going global, bài 10 - Presentations. Mỗi bài học đều có các phần đọc, nghe, nói và viết nhằm giúp phát triển các kỹ năng tiếng Anh của học sinh. nội dung chi tiết giáo trình. | Unit 9 GOING GLOBAL Objectives I-- ------- ---------------- --------------------------------- - Talking about doing business in a different culture - Practicing debating techniques - Being polite and developing knowledge in business culture Content I Language functions anơ skills ị - Doing business indifferent culture - Multinationals in China - Debating techniques - A press release Language study Routines and habits frequency expressions used to would Pronunciation Contrasting 3 J lứý ỈXỊỈ Vocabulary Business across culture I Practice I Speaking with conviction persuading DOWN TO BUSINESS 1. In the age of the multi-national corporation more and more people are expected to work abroad. - Which three countries would you most least like to work in - What three things in your country would you miss most - What would be the maximum time you would be prepared to live outside your country 127 2. Doing business in a different culture or language can lead to misunderstandings. 1. fry and work out the answers to the cultural quiz. 2. Compare answers with a partner. Then turn to File 20 on page 133 to fine out what really happened. 3. What lesson can companies wanting to export to different countries learn from this A Why do you think one particular airline had problems predicting numbers of passengers on flights from Japan to Hawaii B Why do you think Coca-cola found it difficult to introduce two-litre bottles in Spain c What do you think went wrong when Kentucky Fried Chicken s slogan finger licking good was translated into Chinese and then back into English D Why shouldn t you give handkerchiefs or cutlery as gifts in many Latin American countries 4. How can companies find out more about consumer preferences What research methods could they use READING A world of beauty 1. Look at the business tip then scan the text. 1. Which western multinational companies does it mention 2. What is the significance of these numbers 600 995 bn bn 50 miles 365m 235 80m 200 128 A .