tailieunhanh - Ebook Advanced Theory and Practice in Sport Marketing (Part 2)

(BQ) Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level. | COMMUNICATION MANAGEMENT IN SPORT CHAPTER OUTLINE what Is Communication Management in Sport The Communication Process Sport Organizational Images Sport Promotions Advertising Sponsorship Public Relations Licensing Personal Contact Incentives Atmospherics Sport Promotion strategies Conclusion OlALlUg OBJECTIVES The reader will be able to 7 J __ Appreciate the role of communications in the sport marketing process. Identify the internal and external elements of organizational image in sport marketing Iiicliidingimcnial Iiiarkctiiigcoimmmications corporate image logos and publicity campaigns. 19t Understand the various elements of the sport promotion mix including public relations licensing personal contact incentives and atmospherics. Recognize the incorporation of sport promotion activities with integrated communication plans event planning pricing development and location and distribution strategies. Identify the variouselementsforeach ofthe promotionmiX components. Know the various indircftOword-of-monthJantldihcet halesjproinosioiialsfratc-gies in rclationshipto positioning Inuilchngbrand ch nitf-i Iicccathignfcdihili ty and enhancing nnage-raiisforasd association. WHAT IS COMh-SUNSCATIOPn MANAGEMENTIN SPORTS Communication management involvestite pIanning implementing supervising evaluation and modification of the varmuu methodsotcemmuaicction eternal and external to a sport organization. Effective and efficient communication management is crucial to success in sport marketing because it is the conduit by which informationbgtwaen nmphwnasaiidiirgimizarioi-s is anshai tgshkgnc 1 ensures that partiochave eccess to tliesamaisi-g .micotion ment also seeks focsaasedcogtiaa-rpmthc0dnIfiop makmgprcnesfbo nasonc ing that all partlwafnlew ncsln goa r tctimgandrltiblmdcilt in ndoordinatad and organized maoneo. The sport marknfingpcofe ssionrd lornvohk d in arnimlwsr nlrolcs somaA sura that effective and