tailieunhanh - VIRTUAL MONOPOLY

THE ECONOMY IS DUMBING UP. THE SIGNS ARE ALL AROUND. TRULY unique, differentiated, and downright innovative products and services are creating waves and promising great returns. This creative upshift is happening with good reason. During the 1980s pretty much every company embraced quality; in the 1990s they reengineered their business processes and set up in-house knowledge (or, at least, information) systems. Doing things faster, smarter, and more reliably has become the expected norm; it no longer provides much by way of market excitement or sustainable advantage. Future gains will be incremental at best. The time has therefore come to stop tinkering with “in the box” company organization stuff and to. | Virtual Monopoly Christopher G. Pike NICHOLAS BREALEY PUBLISHING Praise for Virtual Monopoly Many business people know that intellectual property-patents trade marks and copyright-is important but few know why. Not only does this book set out to explain some of the basics of intellectual property and assess its importance in modern strategic planning it challenges many of the traditional approaches of big business and contrasts how innovative and successful businesses can be built using an intelligent appreciation of the power of the virtual monopoly. This is a stimulating and thought provoking book. Dr. Gordon Wright Partner Elkington and Fife former Director of Intellectual Property Sanofi-Synthelabo Business must make the most of its intellectual property assets. This book points the way. Both business people and professionals can learn much from the author s lively and original approach. Tim Roberts President Chartered Institute of Patent Agents As intangible assets represent an increasing proportion of the value of enterprises in the digital information economy maintaining competitive advantages relies more heavily on the ability to protect intellectual property. In his new book Virtual Monopoly Chris Pike provides a balanced view of these often-controversial issues with insights for both practitioner and regulator making a valuable contribution to this important debate. Edward Truch Director Knowledge Management Forum Henley Management College This Page Intentionally Left .

• Quản trị kinh doanh
• creative advantage
• intellectual property
• legal substance
• safeguarding investment
• business models
• the globalization
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• Collaborative forms
• Creative genius
• commercial attitudes
• Impacts of globalization on industrial growth
• Evidence from kof globalization analysis for asian countries
• KOF globalization analysis
• Cobb Douglas model
• Foreign Direct Investment
• International Business Management
• Globalization of markets
• Cost of Globalization
• Limits of globalization
• The role of MNC
• Benefit of Globalization
• Globalization and Global Innovations
• Globalization and Social Systems
• Media Globalization
• and the Debate on Multiculturality
• Explaining Global Media
• A Discourse Approach
• Measuring Complexity
• Subjective Constructs
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• Developing countries economy
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• Globalization on economic growth
• Development of globalization in Vietnam
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• Globalization
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• Summary of Doctoral dissertation
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• Factors of globalization
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• Bài giảng Kinh tế quốc tế
• The international economy
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• challenges
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