tailieunhanh - Managing Intellectual Property

‘‘Intellectual property’’ – ‘‘IPR’’, or more commonly, ‘‘IP’’ – covers a range of different instruments that can be used to define, protect and exploit new ideas that an individual, or a company, has created. These range from the most well-known – patents–through to probably the hardest to define, know-how. At a high level the types of intellectual property rights that exist and their key applications are: | INNOVATION Managing Intellectual Property Chris Fitzsimmons and Tim Jones Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value Examples and lessons from some of the world s most successful businesses including BTG IBM Qualcomm and the Teletubbies and ideas from the smartest thinkers including Kevin Rivette Jessica Litman Thomas Stewart and Seth Shulman Includes a glossary of key concepts and a comprehensive resources guide EXPRESS EXEC Icor-KK essential management thinking at your fingertips Managing Intellectual Property Chris Fitzsimmons and Tim Jones Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value Examples and lessons from some of the world s most successful businesses including BTG IBM Qualcomm and the Teletubbies and ideas from the smartest thinkers including Kevin Rivette Jessica Litman Thomas Stewart and Seth Shulman Includes a glossary of key concepts and a comprehensive resources guide EXPRESS essential management thinking at your fingertips . Copyright Capstone Publishing 2002 The right of Chris Fitzsimmons and Tim Jones to be identified as the authors of this work has been asserted in accordance with the Copyright Designs and Patents Act 1988 First published 2002 by Capstone Publishing a Wiley company 8 Newtec Place Magdalen Road Oxford OX4 1RE United Kingdom http All rights reserved. No part of this publication may be reproduced stored in a retrieval system or transmitted in any form or by any means electronic mechanical including uploading downloading printing recording or otherwise except as permitted under the fair dealing provisions of the Copyright Designs and Patents Act .