tailieunhanh - The Global Competitiveness Report 2011–2012

Whereas the selection of segmentation variables mainly drawn from management needs is straightforward, the selection of variables used as descriptors of the identified segments is more complex. This complexity stems not only from the enormous num- ber of possible variables, but also from the necessary twofold link these variables have to offer, namely the link with the selected segmentation variables on the one hand, and the link with secondary data on media profiles, distributional coverage etc., used in combination with the descriptor variables to adjust copy execution, media scheduling, selling and other marketing instruments to each selected market segment. . | WORLD ECONOMIC FCJRUM COMMITTED TO IMPROVING THE STATE OF THE WORLD The Global Competitiveness Report 2011-2012 Klaus Schwab World Economic Forum The Global Competitiveness Report 2011-2012 2011 World Economic Forum World Economic Forum Geneva Switzerland 2011 Professor Klaus Schwab World Economic Forum Editor The Global Competitiveness Report 2011-2012 Professor Xavier Sala-i-Martin Columbia University Chief Advisor of the Centre for Global Competitiveness and Performance The Global Competitiveness Report 2011-2012 2011 World Economic Forum The Global Competitiveness Report 20112012 is published by the World Economic Forum within the framework of the Centre for Global Competitiveness and Performance Professor Klaus Schwab Executive Chairman Professor Xavier Sala-i-Martin Chief Advisor of the Centre for Global Competitiveness and Performance Robert Greenhill Chief Business Officer CENTRE FOR GLOBAL COMPETITIVENESS AND PERFORMANCE Jennifer Blanke Senior Director Lead Economist Head of the Centre for Global Competitiveness and Performance Benat Bilbao-Osorio Associate Director Economist Roberto Crotti Junior Quantitative Economist Margareta Drzeniek Hanouz Director Senior Economist Brindusa Fidanza Associate Director Environmental Initiatives Thierry Geiger Associate Director Economist Ciara Browne Associate Director Pearl Samandari Community Manager Satu Kauhanen Coordinator We thank Hope Steele for her superb editing work and Neil Weinberg for his excellent graphic design and layout. We are grateful to Djemila Zouyene for her invaluable research assistance. The terms country and nation as used in this report do not in all cases refer to a territorial entity that is a state as understood by international law and practice. The terms cover well-defined geographically self-contained economic areas that may not be states but for which statistical data are maintained on a separate and independent basis. World Economic Forum Geneva Copyright 2011 by the World Economic .

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