tailieunhanh - Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods

But up to now not only few but also rather inadequate empirical segmentation studies of these markets have been carri ed out and published. So, this book will present the results of a newer and better designed segmentation study of Chinese consumer goods markets. This study identifies and characterizes 12 market segments that are internally homogeneous and externally heterogeneous with regard to the product related needs and wants of their members. Moreover, it explains the possibilities of a segment specific tailoring of some other elements of the marketing mix. In that way it provides a valid and reliable informational basis. | CIVIC CONSULTING Executive Agency for Health and Consumers Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Final Report Part 1 Synthesis Report Prepared by Civic Consulting Subcontractors TNS opinion - Euromonitor International CIVIC CONSULTING Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Final Report Part 1 Synthesis Report Prepared by Civic Consulting Subcontractors TNS opinion - Euromonitor International Civic Consulting Potsdamer Strasse 150 D-10783 Berlin-Germany Telephone 49-30-2196-2297 Fax 49-30-2196-2298 E-mail alleweldt@ CIVIC CONSULTING Title Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Reported by Dr Frank Alleweldt Dr Senda Kara directors Dr J. Rupert J. Gatti Dr Paul A. Kattuman Dr Vincent Mak price comparison websites analysis prices online offline and consumer choice Assistant Professor Yu Jeffrey Hu Professor Erik Brynjolfsson economic analysis Anna Fielder factors affecting internet retail experiences Dr Steve Schwarzer Tanja Kimova consumer survey TNSOpinion Mark Bevan Victor Chauhan Jonas Cerneckis price collection Euromonitor International Rémi Béteille Harriet Gamper researchers Reviewed by Dr Senda Kara Dr Frank Alleweldt Rémi Béteille Harriet Gamper Support team Donald Blondin Lenka Filipova Paul Hockenos Lukasz Kocinski Arabel Luscombe Neva Nahtigal Jesse Rothenberg Johanna Warken Aysun Yahlier Report finalised on .